Beyond Personalization: Mastering ABM in the AI Era | Marketing In The Now ft. Nick Zeckets
Автор: Nowspeed Marketing
Загружено: 2025-08-13
Просмотров: 315
In this episode of "Marketing in the Now," David Reske speaks with serial entrepreneur and martech expert Nick Zeckets about the evolving world of Account-Based Marketing (ABM) and the strategic role of AI. Nick argues that true ABM is not about mass ad campaigns, but about deeply understanding and engaging ideal customers with hyper-relevant messaging. He introduces a powerful framework—Create, Harvest, Activate—for turning human insights from real-world conversations into scalable, automated campaigns. Nick also shares his perspective on the future of the martech landscape, predicting that lightweight, AI-first startups will challenge the dominance of traditional platforms and force marketers to prioritize adaptability over tool-specific skills.
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