EW 047: Using Storytelling and Social Media To Stand Out In A Crowded Market

EW 047: Using Storytelling and Social Media To Stand Out In A Crowded Market

In this conversation, Bill Harper, founder and chief creative officer at BrandBoss HQ, discusses the importance of storytelling in branding and how businesses can differentiate themselves in a crowded market.
He shares his unexpected success on TikTok, emphasizing the platform's potential for mini mentorship and audience engagement.

Bill outlines his strategic approach to content creation, the significance of identifying a 'one thing' for branding, and the operational insights necessary for success.

He also reflects on the global impact of TikTok on his business and offers valuable leadership lessons for those looking to navigate the evolving landscape of marketing.

Key Takeaways
Differentiation is crucial for branding success.
TikTok serves as a platform for mini mentorship and is an effective way to build authority and trust
Engagement is key to building an audience
Strategy is essential for effective branding
Identifying your 'one thing' simplifies marketing efforts
Content creation requires intentional planning
Helping others achieve their dreams can lead to success
Patience and consistency are vital in marketing

#BrandAuthority #StorytellingForBusiness #canadianleadership

Bill Harper is the CEO and Chief Creative Officer of BrandBossHQ, a strategic branding and marketing agency dedicated to helping businesses unlock their full growth potential through the power of storytelling. With 35 years of experience, Bill has built a reputation as one of the most strategic and creative thinkers in branding, guiding companies to uncover the right story to scale their businesses. BrandBossHQ specializes in helping small and medium-sized businesses apply the same strategic principles used by Fortune 1000 companies to dominate their categories.

Website - https://www.brandbosshq.com/
BrandBoss LinkedIn -   / brandbosshq  
Bill’s LinkedIn -   / brandbosshq  


Gordon Sheppard is dedicated to helping Executives win.

He is a Leadership Coach, Facilitator and Management Consultant who has worked with senior leaders from across sectors including Oil and Gas, Industrial Service Businesses, Government, Non-Profits, Associations and more.

His approach is straight-forward and inspiring.

He often says ‘I’m not in the family’ when he works with leaders. This means that he will say what needs to be said so that leaders can move forward faster.

With a style that has been described as ‘assertively kind’, Gord brings a structured approach to every engagement.

That is why he built the Executive Planning System – a proven 5-step approach that helps leaders achieve their organizational goals.

He is also the best-selling author of the ‘Meeting Leadership Solution’, a 10 step system to help you improve your business meetings today!

With more than 25 years of business experience, an MBA, and Prosci Change Management Certification, Gord is dedicated to helping leaders get what they need to succeed.

Get in touch with Gord to find out how he can help you grow as an Executive while you improve your business.

https://executivewins.com/podcast/
info@executivewins.com
  / gordonsheppard  
https://x.com/gordonsheppard1
  / gordsheppard  


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