Ultimate Google Analytics Tutorial 2025 (Small Business Essentials)

Today in this updated Google Analytics 4 tutorial, I share how to use Google Analytics 4 in 2025.

I walk you through everything you need to know to get started with Google Analytics 4.

You’ll learn how to navigate through and customize your Google Analytics account. You’ll also learn how to breakdown key reports in order to understand and optimise your business's performance.

By learning how to understand the basics you can track your website performance, identify your website user behaviour and measure important activities and events happening on your website.

► This is the video I mentioned in this Google Analytics 4 tutorial for beginners:

How to setup Google Analytics 4 on WordPress:
   • How To Switch To New Google Analytics 4 | ...  

How to setup Google Analytics 4 on Wix and Squarespace:
   • How To Connect Google Analytics 4 with Wix...  

How to setup Google Analytics 4 on Google Sites:
   • How To Add Google Analytics To Google Site...  

How to setup Google Analytics 4 on Shopify:
   • How to Connect Google Analytics & Google S...  

► Today we navigate through the below chapters for this Google Analytics 4 tutorial for beginners:

0:00 Intro
00:41 Getting started
01:47 Accounts and properties
02:47 Home dashboard
04:53 Realtime overview
05:27 Insights
07:35 Report snapshot
08:19 Customize reports
09:05 Understand traffic
09:31 Page and screens
10:50 Traffic Acquisition
13:10 Purchase journey
16:40 Explore
17:12 Advertising
17:35 Outro

► Are you interested in joining our small business community?
Join us to receive actionable tips, tutorials and tools to grow your small business online (Subscribe to our email list) or join our exclusive community here: https://mailchi.mp/71ac3fcdbfdf/stewa...

Let me know if you found this Google Analytics 4 tutorial helpful. Also, if you require any help or support, make sure to get in touch with us today.

Thanks for watching and enjoy!

#googleanalytics