Google Profiles, Do They Matter?

In this episode, Rina and BK break down one of the most important assets for local contractors: your Google Business Profile (GBP). As we head into the holiday season—a critical time for small businesses—they unpack why GBP optimization matters, the common reasons contractors get suspended, and the exact steps to build authority, relevance, and trust in Google’s ecosystem.
Whether you’re a landscaper, roofer, painter, or any local service provider, this episode gives you the practical steps to protect your profile and strengthen your visibility.

🔑 Key Topics Discussed

1️⃣Why Google Business Profiles Matter
Why GBP is one of the first things every business should prioritize
How Google uses your profile to evaluate trust
Why holiday season traffic makes optimization even more critical


2️⃣ How Google Views Your Business
Google’s “shoot first, ask questions later” suspension mindset
What Google checks to verify if you're a legitimate business
Ways contractors unknowingly trigger red flags

3️⃣ Common GBP Mistakes
Incomplete profiles
Not filling out every field available
Inconsistent business naming or DBAs
Missing service areas, product lists, or descriptions

4️⃣ What to Do If You Get Suspended
Why suspensions happen in the first place
How reinstatement can take months
Why some businesses never get reinstated and have to start over

5️⃣ How to Optimize Your GBP the Right Way
Provide enough information so consumers instantly understand who you are, what you do, where you do it, why you do it, and how you do it
Add products, services, and relevant business info
Build authority through consistency and complete details

🔧 Resources Mentioned
Google Business Profile optimization
Tips for avoiding GBP suspension
Local SEO best practices for contractors

📌 Episode Takeaway
Your Google Business Profile is not just a listing—it’s your frontline marketing asset. Keeping it complete, accurate, and optimized can determine whether Google trusts you enough to refer customers your way.

📲 Connect With Us
Have questions or want help optimizing your Google Business Profile?
Send us a message—we’d love to help your local business grow.