Qualitative Research & User Interviews

Ed Biden from Hustle Badger breaks down how to run effective user interviews, covering recruiting, screening, scheduling, interviewing, and synthesising insights. This session is designed for product managers, founders, UX researchers, and designers looking to strengthen their qualitative research skills and improve customer understanding. Viewers will learn practical methods for generative and evaluative research, actionable interview techniques, and ways to build continuous discovery habits.

KEY TAKEAWAYS

Difference between generative and evaluative user research
How to recruit and screen the right users for interviews
Techniques for scheduling and automating user conversations
How to structure interviews: opening, questioning, and closing
Common mistakes: leading questions, poor recall, and over-talking
Effective usability testing through tasks and observation
How to dig deeper using prompts and behavioural cues
Synthesising insights and building a research repository

CHAPTERS

00:00 Intro – Why talking to users matters
02:30 Generative vs evaluative research explained
08:45 Finding, recruiting, and screening users
15:00 How to schedule and automate interviews effectively
20:00 Running great interviews: openings, questions, and neutrality
30:00 Usability testing: tasks, observation, and cues
40:00 Analysing results and building research repositories
48:00 Q&A – Advisory boards, GDPR, synthetic research, B2B vs B2C challenges

LINKS

Host
Ed Biden LinkedIn:   / edbiden  

Hustle Badger
Hustle Badger website: https://www.hustlebadger.com
Hustle Badger LinkedIn:   / hustle-badger  

Resources Mentioned
Product Discovery Course: https://www.hustlebadger.com/courses/...
Qualitative User Research article: https://www.hustlebadger.com/what-do-...
Continuous Discovery Habits: https://www.hustlebadger.com/what-do-...


HASHTAGS

#UserResearch #QualitativeResearch #ProductDiscovery #CustomerInsights #ProductManagement #UXResearch #UserInterviews #ContinuousDiscovery #Founders #StartupStrategy #ProductDesign #InterviewTechniques #UsabilityTesting #GenerativeResearch #EvaluativeResearch #CustomerExperience #b2b #B2CProduct #HustleBadger #EdBiden