Strategic Prioritisation - What RICE can't fix with Büşra Coşkuner

In this Hustle Badger webinar, product management coach Büşra Coşkuner breaks down strategic prioritization and why frameworks like RICE can’t fix prioritization pain when strategy and decision-making aren’t clear. Aimed at product leaders, product managers, and “sandwich-role” managers , the session shows how prioritization is a cascade of decisions from strategy to roadmap to backlog . You’ll learn how to filter work against strategic goals, use discovery as an input (not a detour), and focus on impact + confidence rather than arguing about scoring models.

KEY TAKEAWAYS
Prioritization is a cascade of decisions that starts with strategy, not the backlog.
The three core prioritization activities are categorization, filtering, and sorting .
Most prioritization frameworks boil down to four concepts: *scoring, matrices, ruling out, and calculation*.
Painful prioritization usually signals unclear strategic focus, unstable decisions, or poor communication , not a missing framework.
Discovery and research should feed strategic goals by filtering opportunities/solutions against outcomes.
Use frameworks to support better conversations —not as a substitute for strategic choices.
Prioritize based on impact and confidence (evidence) , not just a numeric score.
Backlog prioritization is partly art : balance constraints like politics, tech debt, deadlines, and delivery vs discovery.


CHAPTERS
00:00 Intro – Why prioritization feels painful (and the 14,000-item backlog)
08:48 First principles – Prioritization as categorization, filtering, sorting
12:42 Frameworks decoded – Scoring, matrices, ruling out, calculation (RICE/ICE and friends)
17:25 Strategy first – Focus, choices, and the “cascade of outcomes” (Marty Cagan + Richard Rumelt)
22:51 Filtering through strategy – Long-term → mid-term → short-term goals and ruthless tradeoffs
28:08 Discovery fits in – Opportunity Solution Trees, impact mapping, and Kano-style categorization
35:22 Impact vs confidence – Why evidence matters more than the score (and how to assess confidence)
41:00 Backlog reality – Sorting, constraints, and the “art” of execution + closing summary


LINKS AND RESOURCES
Hustle Badger website: https://www.hustlebadger.com

Webinar recordings:    / @hustlebadger  
Register for future Hustle Badger webinars: https://luma.com/hustlebadger

Hustle Badger LinkedIn:   / hustle-badger  
Büşra Coşkuner LinkedIn:   / busra-coskuner  


HASHTAGS
#ProductManagement #ProductStrategy #StrategicPrioritization #Prioritization #ProductLeadership #ProductCoach #ProductDiscovery #ProductRoadmap #BacklogManagement #OKRs #ProductOperations #DecisionMaking #StrategyExecution #ImpactDriven #EvidenceBased #KanoModel #OpportunitySolutionTree #ImpactMapping #StakeholderManagement #HustleBadger