ጣልያን ፓስታ እንልካለን - Yonas Admassu Alemu - S10 EP114

In today's episode of MERI Podcast, we sit down with Yonas Alemu, founder and Managing Partner of Lovegrass Ethiopia. Yonas shares his story as an electrical engineer graduate and becoming an entrepreneur after coming to Ethiopia.
Lovegrass Ethiopia is a company introducing Teff-based convenient products on local and international markets.

Join us as we discuss:
His time as an Investment Banker
Patent Right
Lovegrass Ethiopia
Agro-processing

More from our partners:
Dashen Bank
Website: https://dashenbanksc.com
Telegram: https://t.me/DashenBankEthiopia

EthioTelecom
Download Telebirr Remit App on Playstore : https://play.google.com/store/apps/de...
Appstore: https://apps.apple.com/us/app/telebir...
Website: https://www.ethiotelecom.et/

00:00 - Introduction
02:26 - Opening
03:53 - Background
10:35 - Investment Banking
18:03 - From investment banking to Agro-processing business
25:32 - Coming back to Ethiopia
35:17 - 3 pillars of Love Grass
42:44 - Love Grass
49:50 - Farmers of Love Grass
50:26 - International Market
53:05 - Process of Agro-processing
01:00:13 - First Sale
01:07:32 - Impacts of awards on sales
01:09:43 - Selling directly to the Europe market
01:14:23 - Agro-processing's local market
01:16:27 - Capital Market in Ethiopia
01:23:51 - Closing remarks
01:28:06 - Wisdom


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