How AI Is Changing B2B Marketing & Sales
Автор: Drive Marketing
Загружено: 2026-01-05
Просмотров: 9
AI is reshaping B2B marketing and sales — but it isn’t replacing relationships, trust, or strategy.
In this episode of the Drive Marketing Podcast, we sit down with James Stephan-Usyphuk , a B2B strategist and investor, to break down how AI fits into modern B2B growth — and where human expertise still matters most.
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Timestamps:
00:00 – Introduction
01:03 – What’s changed in B2B recently
02:01 – Investor perspective on AI & business value
03:25 – Cold email vs modern outreach
04:02 – LinkedIn as a B2B channel
05:21 – Personalization fatigue
06:05 – Using AI to support personalization
07:09 – B2B vs B2C buyer expectations
08:53 – Prospect research & qualification
10:14 – Reaching decision-makers
11:10 – Selling through value, not pitching
12:34 – Why trust still matters
15:25 – Can AI replace high-ticket sales?
16:10 – Smart vs risky AI use
19:37 – Automating the sales funnel: risks
20:43 – Experimenting safely with AI
21:41 – Final thoughts & how to connect
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