5 Steps to Boost Auto Repair Shop Profits | Master Pricing, Margins & Sustainable Growth Strategies

Cecil Bullard, CEO and Founder of The Institute for Automotive Business Excellence, breaks down 5 Essential Steps that every auto repair shop can implement to increase profitability, optimize margins, and sustain long-term success. He joins Jimmy Lea in this insightful webinar to discuss the financial adjustments that can help shop owners take control of their bottom line and create a more profitable business.

In this session, they explore key financial concepts, including the importance of balancing parts and labor ratios, using a proper parts matrix to maintain healthy margins, and how small pricing adjustments—such as strategic labor rate increases—can significantly impact profitability. Cecil shares real-world examples that illustrate how seemingly minor changes in pricing and efficiency can add tens of thousands of dollars in additional revenue each year. He also discusses common mistakes shop owners make when pricing parts and labor, how emotional pricing decisions can harm profitability, and why a consistent pricing strategy is crucial for long-term success.

Beyond pricing, they dive into key expense categories, including sales, marketing, and fixed costs, to show how small improvements in each area can make a massive difference. Cecil explains how to track the financial health of your shop, identify areas of lost revenue, and implement a strategy to recover profits without driving away customers. He also covers the impact of *technician productivity*, how to properly structure your workforce, and why understanding cost-per-tech is essential for sustainable growth.

If you're a shop owner or manager struggling with low margins, pricing challenges, or stagnant growth, this webinar is a must-watch. Gain actionable insights and start making meaningful changes today. Watch now and take the first step toward a more profitable business!

Bonus Workbook Here! https://www.gearforshops.com/courses/...

💬 Got questions? Drop them in the comments!
🔔 Like, subscribe, and turn on notifications to stay updated on the latest industry insights!
📍 Learn more about The Institute: https://www.wearetheinstitute.com