‘Ellen’s Bridal & Dress Boutique’ Deliver Experience | Small Business Revolution - Main Street: S1E3

Lisa Ellen Downs is a former paralegal who left that reliable career to pursue her lifelong love of fashion. She opened Ellen’s Bridal & Dress Boutique, a shop that has evolved over the years from a dress consignment store to a high-end bridal boutique featuring bridal gowns, prom dresses and tuxedos. Ellen’s offers the atmosphere and selection of a big-city shop with the personal service of a small town store.
As Amanda Brinkman and Robert Herjavec get to know Downs and her business, they are shocked to hear about the inventory requirements of the bridal industry. In Episode 3, we learn about the biggest challenges she faces: low awareness, even locally, of her bridal experience, which results in loss of traffic to competitors in more urban markets; and, how to sustain her low-volume, high-ticket business during seasonal downturns. See how the Deluxe team helps her elevate her branding to tell the Ellen’s experience, and shows her how collaboration with other small businesses can be the ticket to success in Season 1 of Small Business Revolution - Main Street.

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Championed by Deluxe and hosted by chief brand and communications officer, Amanda Brinkman with Shark Tank star Robert Herjavec; the Small Business Revolution is a movement created to shine a spotlight on the vital impact that small businesses have on our economy, our communities and our daily lives. Independence. Originality. Belief in the bold experiment. Now more than ever, the passionate values that built America drive millions of our local businesses.