Lawyers: How To FIRE Your Agency (For Good)

Why this exists

Most law firms waste money on agencies that don’t deliver. This program equips lawyers to bring marketing in-house using the same templates, SOPs, and strategies that agencies use—simplified with AI tools and clear processes.

What you’ll learn:

How to run your firm’s marketing step-by-step, from beginner to advanced levels.
SOPs (Standard Operating Procedures), templates, AI prompts, and training videos used by real agency teams managing millions in ad spend.
A full marketing operating system designed specifically for law firms.

Program structure:

Website foundations – pages, design, and conversions.
Local SEO & AI Search Optimization (GEO) – ranking on Google Maps, Google Search, and AI platforms like ChatGPT & Perplexity.
Search Engine Advertising – Google Ads, Local Service Ads, and upcoming AI ad platforms.
Organic Social Media – what to post, where to post, and how to create content.
Paid Social Media – Facebook & Instagram ads to generate leads.
Tracking & Automation – reporting KPIs, cost-per-lead, cost-per-client, and automating marketing tasks.

Support you’ll get:

Weekly or bi-weekly live coaching calls with the team.
Access to a private community of lawyers and direct Q&A support.
Options to get work done for you, done with you, or DIY using provided tools.

End goal

Teach you and your team how to market your law firm effectively without relying on expensive long-term agency contracts—giving you everything you need to generate leads, clients, and revenue.