SEO Demystified: Lesson 5 - Building An SEO Friendly Website Structure

In this lesson, you're going to learn how to build an SEO friendly website structure that works for both users and search engines.

Website structure is one of the most overlooked parts of SEO, yet it has a huge impact on how easily people can navigate your site, how search engines crawl your pages and how well your content performs in search results. Even great content can struggle to rank if the structure behind it is weak.

We'll start by looking at your navigation menu and why the pages you choose to feature there matter far more than most people realise. You'll learn how navigation affects page importance, user behaviour and rankings And how to use it strategically rather than just listing pages at random.

Next, we'll cover internal linking. You'll see how internal links help search engines understand relationships between your pages, how they pass authority through your site and how they can increase engagement by guiding users to relevant content. We'll also talk about common mistakes that can hurt both SEO and user experience.

You'll then learn about physical silo structures and how organising your URLs into clear topic based sections can improve crawlability, tracking and overall clarity. This part is especially useful if you’re planning new sections of a website or building one from scratch.

Finally we'll break down breadcrumbs, what they are, why they matter and how they help users, search engines and even your search listings themselves.

By the end of this lesson, you’ll understand how search engines interpret your website's structure and how to build a foundation that supports better rankings, stronger topical authority and a smoother experience for your visitors.