Stop Gambling With Your Promotions

Are you tired of setting ambitious revenue goals for your promotions only to fall short every single time? Stop crossing your fingers and start using data-backed strategies that actually work!
In this episode, I break down the exact system I use to help retailers move from wishful thinking to profitable promotions. You'll discover why most promotion goals fail before they even start and learn the simple math that can transform your results.

What You'll Learn:

Why setting random revenue goals is setting you up for failure
The simple calculation that reveals if your promotion goal is even possible
How to reverse engineer your promotion for guaranteed success
The 3 levers you can pull to increase your promotion results
Real case study: How we turned a $6,000 maximum into a $10,000+ success

Timestamps:
00:00 - Introduction: The promotion goal reality check
01:00 - Why picking random numbers doesn't work
02:00 - The difference between successful and failed promotions
03:00 - Real example: The $10,000 goal with 150 products
04:00 - When the math doesn't add up
05:00 - How to increase average order value strategically
06:00 - Starting with the end goal (the right way)
07:00 - Factoring in inventory limits and costs
08:00 - Shipping considerations for upsells
09:00 - Reverse engineering the numbers
10:00 - Converting traffic goals into actionable data
11:00 - Mapping out marketing assets in advance
12:00 - The importance of multiple touchpoints
13:00 - Tracking and adjusting during promotions
14:00 - The complete strategy breakdown
15:00 - Why flexibility is key to success
16:00 - Wrap up and next steps

🔗 Resources Mentioned:

Scale Your Store Accelerator: https://scale.theretailacademy.net/sy...
Follow on Instagram: @thesalenaknight
The website: https://salenaknight.com/

💡 Key Takeaway:
Success isn't about luck or hope - it's about strategy, math, and having a plan you can actually execute.

About the Bringing Business to Retail Podcast:
Join retail and e-commerce growth strategist Salena Knight as she shares proven strategies to grow your business and bank account. Perfect for independent retailers and e-commerce store owners ready to scale smart.

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#RetailStrategy #EcommerceGrowth #PromotionStrategy #RetailMarketing #BusinessGrowth