Your Black Friday and Cyber Monday Playbook: How Apparel Brands Can Win Without Slashing Prices

BFCM (Black Friday Cyber Monday) doesn’t have to mean burning your margins or chasing discount chaos. This episode of The Business of Apparel gives you a smarter, more profitable path.

Today, Rachel talks about creating a sustainable, profitable strategy for Black Friday and Cyber Monday. Whether you're stocked and ready or still catching up, this playbook is your essential guide, ranging from inventory planning to messaging, email workflows, gift guides, and post-sale engagement strategies. We also cover what to do if you're choosing not to participate in BFCM and how to own that narrative with integrity and positivity.

This isn’t about doing what everyone else is doing. It’s about doing what works for your brand.

In this episode, you’ll hear:
BFCM logistics & inventory planning
Alternatives to deep discounting
Crafting intentional messaging & policies
Email marketing and automation ideas
Gift guides, style guides, and bundling
Planning now for next year’s success
Navigating BFCM if you opt out

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We can’t wait to hear what you think of this episode!
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