Filters OFF S2 EP02 | 1000Farmacie CMO on Data, AI & Brand Trust

In this eye-opening second episode, Harneet Bhalla (CMO, ‪‪@Farmacie-sj6ds‬ ) joins Dhiraj Gupta (CTO & Co-founder, ‪@mfilterit1570‬) for a deep, no-nonsense conversation about the real risks and rewards of digital marketing in healthcare.

00:00 – Introduction
02:25 – Healthcare vs Traditional Marketing
05:55 – Campaign Marketing in Healthcare
10:06 – Performance vs Brand Campaigns
17:50 – Targeting & Privacy
22:46 – Programmatic & Brand Safety
28:12 – Global Playbooks vs Local Reality
32:35 – Campaign Strategy & Data Verification
39:50 – Growth Confession Booth
43:25 – €5 Million No-Google/Meta Challenge
47:35 – Rapid Fire
48:40 – Conclusion

For Target:
https://www.forbes.com/sites/kashmirh...

For Digital UTurn: Reebok,Adidas
It was Adidas:
https://www.marketingweek.com/adidas-...

👉 What’s covered:
🚑 Why healthcare marketing is different — and how to move from vanity metrics to true outcomes
🤖 The double-edged sword of AI in campaign optimization and fraud detection
🔬 How to build brand safety and verify data in one of the world’s most regulated industries
🌎 What global healthcare playbooks get wrong in local Indian and European markets
💡 How to run high-growth, high-trust campaigns without Google or Meta

💡 What you’ll take away:
• How to spot and prevent data-driven pitfalls and misleading metrics
• Real tactics for media verification, brand safety, and campaign integrity
• Which metrics CMOs should track for lasting growth and trust
• Practical lessons for navigating compliance and consumer privacy in digital healthcare

#FiltersOFF #HealthcareMarketing #DigitalTrust #AIinMarketing #BrandSafety #MarketingPodcast #DataIntegrity #CMOInsights #ProgrammaticAdvertising #HealthcareEcommerce