How to Sell B2B in Sweden Without Wasting Time | Accello

Welcome to Hey Member — the Swedish-Polish Chamber of Commerce podcast where we meet the people and companies building real business bridges between Sweden and Poland.

In this episode, Jacek Ziolkowski talks to Victoria Rentzhog, Founder of Accello, a market-entry and growth partner helping international B2B companies succeed in Sweden and the Nordic region. We unpack what actually makes Nordic sales different, why “doing it like back home” often fails, and how companies can accelerate results by combining a strong value proposition with local sales execution.

You’ll learn:

Why Nordic decision-making is slower, but more “ready-to-execute” once a decision is made
How the Swedish consensus model shapes B2B sales cycles
How Accello builds market fit and messaging for Sweden (often changing wording more than product)
Why trust and competence matter more than pressure and speed
What sectors Accello supports and what “hands-on consulting” really means
Real examples of outcomes, including growth impact and enterprise-level accounts

If you’re planning Nordic expansion (or already have a presence but growth is stalled), this episode is a practical guide to building pipeline the Swedish way.

Accello AB
Nybrogatan 6
114 32 Stockholm
Telefon: +46 (0)8-67 97 200
Mobil: +46 (0)73 705 63 69
E-mail: victoria@accello.se
Web: www.accello.se

Links
Swedish-Polish Chamber of Commerce: https://svenskpolska.se/events-se/
Swedish-Polish Chamber of Commerce Linkedin: https://www.linkedin.com/company/sphk...
Jacek Ziolkowski (LinkedIn):   / jacek-ziolkowski  

Accello website: https://accello.se/
Victoria Rentzhog (LinkedIn):   / victoria-rentzhog-a690ba1  

If you want more member-driven, real-life business content like this, follow the Swedish-Polish Chamber of Commerce and subscribe.

Tag list:
Swedish-Polish Chamber of Commerce, Swedish Polish Chamber of Commerce, Hey Member, Hey Member Podcast, Jacek Ziolkowski, Victoria Rentzhog, Accello, Nordic market entry, Sweden market entry, Nordic sales, B2B sales Sweden, Swedish business culture, consensus decision making, Swedish procurement, Sweden Poland business, Poland Sweden trade, cross-border business, go-to-market Sweden, sales strategy Nordics, value proposition, pipeline building, B2B growth, international expansion, business podcast, interview, Sweden, Poland