How Soomin Kim Became eXp’s Top Agent with Story-First Marketing

How do you build a $130M real estate business in just two years, with no prior experience and no cold calling?

In this interview, I sit down with Soomin Kim, the #1 eXp agent in Texas, who built his entire career using YouTube as his lead engine.

After relocating from California to Austin in 2020, Soomin started from scratch and quickly became one of the top solo agents in the nation, earning multiple ICON awards and closing more than $130M in sales.

In this conversation, Soomin shares:
■ How he used YouTube videos and storytelling to attract clients
■ The simple setup and content style that helped him grow fast
■ How he pivoted into Austin’s luxury real estate market
■ Why he chose eXp Realty and the Wolfpack to scale his business
■ His best advice for agents who feel overwhelmed by video marketing

Whether you’re a new agent, a seasoned producer, or someone ready to attract clients through content, this episode gives you actionable steps to follow.

■ Based in Austin, Texas; Soomin’s journey shows the power of authentic storytelling, consistency, and the right community.

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■ Work With Us

If you aren’t on track to hit your goals and would like both of us to work with you to help you consistently close over $100,000 per year, book a private Zoom call here: https://calendly.com/your_az_home_gir...

■ Follow Soomin Kim:
Instagram |   / soominkimgroup  
YouTube |    / @soominkimre  
Website | https://soominkimgroup.com

■ I’m Meagan Estees, “Your AZ Home Girl”, helping agents grow their business with the Wolfpack at eXp Realty. DM me anytime about buying, selling, investing, or partnering.

■ My Socials:
Instagram |   / your.az.home.girl  
YouTube |    / @yourazhomegirl  
Website | https://esteeshomesaz.com/


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