The Ugly Truth About Content Creation Compliance Risk | Heather Bussing | Workfluencer Podcast

Think content creation is just likes and follows? Think again. In this must-watch episode of The Workfluencer podcast, we sit down with employment attorney Heather Bussing to unpack the legal landmines and payment pitfalls lurking behind your company’s next TikTok or IG Reel. 💼📱

From employee influencer agreements to content creation compliance risk, we cover the real risks companies face when turning employees into influencers. Are you paying your team fairly? Are you on the right side of the law when it comes to content creator pay disparity, 1099 vs W2, and overtime laws for creators?

PLUS — how brands like Ulta are navigating the complex world of content ownership, employer branding, and social content rights. 🎯

Whether you're building an influencer program setup or you're already in the thick of content for work, this episode is your legal wake-up call. Don’t post another story until you’ve watched.

0:00 - In this Episode
2:03 - Heather's Elevator Pitch
3:02 - Ulta’s Pay Model
8:22 - Off-the-Clock Content & Overtime Risks
10:18 - 1099 vs. W2 for Employee-Creators
12:59 - Ulta Employee Influencer Structure
15:02 - Content Pay Disparity
16:24 - Hidden Compliance Risks
17:02 - Social Content Rights
19:38 - Employee Agreement Prep
23:30 - Legal Changes Outlook
26:59 - First Steps for New Programs
29:41 - Compensation Questions

Heather's LinkedIn:   / heather-bussing-785122161  

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Welcome to The Workfluencer Podcast – hosted by Rhona Pierce

This podcast is for professionals who want to build visibility and impact online without quitting their full-time jobs. Each week, Rhona sits down with content creators, thought leaders, HR innovators, and entrepreneurs to explore how they use content—especially on LinkedIn, to lead, influence, and shape modern work.

🎙️ We talk about:

Personal branding for professionals
LinkedIn strategy
Content creation without burnout
HR tech + employer branding
Side hustles and creator entrepreneurship

Whether you're in HR, a consultant, or just trying to get noticed on LinkedIn, this podcast is your weekly go-to for strategy, inspiration, and real talk.

➡️ Subscribe to learn how to grow your personal brand, become a more visible leader, and influence your industry—while staying true to your career path.

📲 Follow Rhona Pierce on Social Media:

💼 LinkedIn:   / rhonabarnettpierce  
📸 Instagram:   / rhonabpierce  
🎵 TikTok:   / rhonabpierce  

🎧 Listen to The Workfluencer Podcast Everywhere:
https://www.workfluencerpodcast.com/

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#Workfluencer #PersonalBranding #LinkedInTips #CreatorEconomy #HRtech