How Crocs Built a Cult-Like Following

Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/
Want to recruit great marketers? Find them here: https://marketingschool.io/hire

Eric and Neil discuss how Crocs surged in popularity through celebrity influence and a strong brand, not just product quality. Strategic focus under CEO Andrew Rees also boosted growth through digital sales and core product refinement.


TIMESTAMPS

00:00 Celebrity influence drives Crocs' comeback
00:45 Brand power outweighs product quality
01:20 CEO refocuses strategy and digital growth


𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟

Welcome to Marketing School, a top business podcast with 61 million downloads!

Each episode features marketing tips and strategies from entrepreneurs who practice what they preach and live what they teach.

Brought to you by industry experts Eric Siu (founder of Leveling Up & Single Grain) and Neil Patel (co-founder of Neil Patel Digital and top 10 marketers by Forbes).

Want to learn more about each of the hosts? Subscribe to their channels!
👉 Leveling Up with Eric Siu: / levelingupofficial
👉 Neil Patel: / neilpatel

OTHER FREE RESOURCES FROM ERIC AND NEIL👇

Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe
Ubersuggest: https://www.ubersuggest.com/
Answer The Public: https://www.answerthepublic.com/


DON'T FORGET TO SUBSCRIBE :)