The Row makes boring clothes exciting.

Just my humble take on why The Row has garnered its cult following of loyal customers. It is more than the quality of the clothes itself, rather its ethos of treating atelier craftsmanship as a serious artform and bringing consistent substance, unique style and unwavering wearability to the everyday consumer.

Timestamps:
0:00 Intro.
1:09 Creating strength through limitations.
6:11 Creating style through substance and substance through style.
11:57 Auteur theory in fashion.
18:47 Functionality in fashion.
22:02 Auteur fashion as depicted in The Row.
28:07 Price justification.
29:50 Conclusion.

*Some minor edits*
10:31 It's usually harder to create a distinct style without obvious bold patterns.
16:36 Humans having evolved to survive in such conditions.
21:15 £400-500 roughly translates to USD$511-639.

References and sources
Vanessa Friedman's New York Times article:
https://www.nytimes.com/2024/03/17/st...

Victoria Beckhmam:
https://www.theguardian.com/fashion/2...
https://ww.fashionnetwork.com/news/vi...
https://www.theguardian.com/fashion/2...

Rare Beauty:
https://cosmeticsbusiness.com/rare-be...

Fenty Beauty:
https://chaileedo.com/fenty-beauty-ta...

Kylie Cosmetics:
https://distract.co.uk/resources/is-i...

Good American:
https://www.glossy.co/fashion/if-your...

KKW:
https://cosmeticsbusiness.com/kim-kar...