The $8.5 Trillion Generation: Understanding Gen Alpha with Mark McCrindle

In this episode of Australia Post Business Talks, we dive into the generational shifts reshaping the future of eCommerce. As part of our Winning in the Fast Lane series, Gary Starr, EGM of Parcel, Post and eCommerce Services at Australia Post, sits down with renowned social researcher Mark McCrindle to explore how Aussie brands can better connect with Gen Z and the rapidly emerging Gen Alpha.

With Gen Alpha now influencing over $8.5 trillion in global spending, understanding their values, behaviours, and expectations is critical for future-proofing your brand. Drawing on new research from McCrindle, the conversation unpacks:

-Who Gen Alpha are - and why they matter to retailers now
-Why tailoring customer experiences by generation is no longer optional
-How delivery expectations are evolving across age groups
-What matters more than price in a value-conscious market

If you're looking to stay competitive in a fast-changing retail landscape, this episode offers timely insights and practical takeaways to help your business win with the next generation of customers.

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Mark McCrindle | Founder & CEO, McCrindle |
LinkedIn |   / mccrindle  
McCrindle Research Home | https://mccrindle.com.au/

Host: Gary Starr | EGM Parcel, Post & eCommerce Services, Australia Post
LinkedIn |   / garystarr1