Longwoods TTRA Partner Webinar- September 17, 2024
Автор: Travel and Tourism Research Association
Загружено: 2026-01-07
Просмотров: 2
As much as we’d love to say that your destination is the only one under consideration among your target travelers, that simply isn’t the case. Your competitors are working in your origin markets to turn your potential travelers into visitors. This is why understanding your destination’s brand health within your primary advertising markets is so essential. The synergy of effective messaging aligned with your product offerings is what’s going to encourage travelers to choose your destination over your competitors. In this webinar, we will reveal ways to measure your brand health, including the impact of advertising and recent visitation on your destination’s reputation as a leisure travel destination. We’ll also share methods to use data to message against competitors, using reputational data to strengthen your communications.
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