Episode 01: The Rapid Evolution of AI ft. Mark Mansfield

Summary: In this episode of The Crawl, we discuss the rapid evolution of AI in marketing, emphasizing the need for businesses to adapt to changing consumer behaviors and the importance of optimizing their online presence, with our guest Mark Mansfield, the Senior Vice President of Strategic Growth at Next Net. He highlights the shift from traditional website usage to AI-driven interactions, the significance of reputation management and the necessity for businesses to stay relevant in a fast-paced digital landscape.

A little bit about Mark:Mark Mansfield is a proven sales leader and growth advisor with over 20 years of experience in revenue strategy, partnerships, and business development across MarTech, AdTech, SaaS, and AI-driven solutions. As SVP of Sales at Next Net, he leads global sales strategy, bringing deep expertise in helping agencies and brands scale with confidence.

Prior to Next Net, Mark founded Momentum Growth Advisory, serving as a trusted advisor to startups and established brands alike. He’s held senior leadership roles at iHeartMedia, BrandTotal, and BLK BOX, working with major clients including Microsoft, Verizon, Pepsi, and L’Oréal.

A former Recon Scout in the U.S. Army, Mark is known for his integrity, strategic mindset, and ability to forge lasting relationships that drive results. His leadership blends disciplined execution with visionary thinking to unlock new growth for clients and teams alike.

Key Takeaways:

Mark Mansfield’s career began in the mid-90’s during the internet’s dawn.

How AI has rapidly changed the marketing landscape in just a few years.

How AI is transforming how consumers interact with brands online.

Reputation and reviews and how crucial it is for local businesses in the AI era.

Chapters:

00:00 - Mark Mansfield’s Journey in Marketing

02:10 - The Rapid Evolution of Ai in Marketing

04:37 - The Purpose of Websites in the AI Era

07:33 - AI’s Role in Consumer Decision-Making

10:57 - The Shift from SEO to AI Optimization

15:28 - Navigating the Challenges of AI Search

19:10 - The Importance of Agility in Marketing

22:03 - Local Businesses and AI Search Optimization

26:45 - The Impact of Reviews and Reputation Management