How the 911 Became Porsche's Cash Cow
Автор: Heavy Signal
Загружено: 2025-08-26
Просмотров: 669
The 911 makes up just 11% of Porsche’s sales by volume, but it drives over 30% of its total profit, and has a ripple effect on every other model in their lineup.
For decades, the model has been the company's most popular sports car. Its also been the model has served as the financial engine keeping the company afloat.
From the company's near-collapse in the early 1990s to record-breaking sales volume today, the 911 has been a part of it from the start.
Sources:
https://newsroom.porsche.com/en/2024/...
https://www.finews.com/news/english-n...
https://newsroom.porsche.com/en/2024/...
https://www.motor1.com/news/370815/po...
https://www.csmonitor.com/1994/1230/3...
https://www.motoringresearch.com/car-...
https://www.roadandtrack.com/car-cult...
https://newsroom.porsche.com/en/2022/...
https://www.autoevolution.com/news/th...
https://newsroom.porsche.com/en_US/20...
#business #businessstrategy #porsche #porsche911 #branding
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