Filters OFF Ep11: Rahul Mishra on Ad Fraud, Viewability & AI-Powered Creativity | mFilterIt

Welcome to Filters OFF: EP11
This time, we dive deep with Rahul Mishra, Head of Performance Marketing at Housing.com, for an episode full of real talk, practical insight, and refreshing honesty.

Here’s what to expect:

✅ Brand Safety – “It’s not optional. A brand must stand for something.”
✅ Ad Fraud – “It’s like a shadow—unseen until it’s too late. But it’s not just a tech issue. It’s a business one.”
✅ Measurement vs. Reality – Why growth in Excel ≠ growth in the real world.
✅ Explain Like I’m 5: Viewability – If your drawing’s on the fridge but no one looks at it… did it even matter?
✅ Final Takeaway – Content is king, but creativity is the kingdom. Use AI to scale execution without losing soul.

🎙 Hosted by Bharath Kumar B
🎥 Shot live at AdTech Delhi 2025

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