Don’t Pay for Dolby Atmos Mixing Until You Run These Numbers

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→ Immersive Audio Revenue & ROI Optimizer: https://atthelivingroomstudios.com/im...

Some artists and labels view Immersive Audio as a creative expense, but for established acts, it is a strategic investment that directly impacts their catalog's valuation.

In this video, I break down the "Asset Strategy" and run the real math to determine if a Dolby Atmos and more immersive mix are a Liability or a Liquid Asset for your career.

We discuss the Apple Music 10% Bonus, Eclipsa Audio, Auro-3D, Catalog Longevity, and how to use my Revenu & ROI Optimizer to make the right financial* decision.

#MusicBusiness #MusicStrategy #dolbyatmosmixing #ImmersiveAudio #AssetManagement #IndependentArtist #MusicMarketing

⇉ TIMELINE ⇇

00:00 — Should you invest in Immersive Audio Deliverables for Your Release?
01:06 — The Immersive Audio Revenue & ROI Optimizer tool
01:39 — Defining the Asset Value. The Immersive Audio Benefits. The 3 Pillars.
02:18 — Pillar 1
03:55 — Pillar 2
04:51 — Pillar 3
05:43 — The Strategic Investment
06:12 — Does Every Release Need An Atmos Mix?
06:37 — How the Optimizer Works (and Disclaimer)
08:27 — Three Scenarios for Immersive Audio Releases
08:42 — Scenario A
09:51 — Scenario B
10:29 — Explaining the Projected ROI (The Impact Factor) metric
11:25 — Scenario C
13:12 — When to stay in Stereo
13:34 — Why Atmos and Immersive is better rant!
14:39 — Question to the Artist/CEO
15:17 — Superfans and Next Steps

⇉ CONNECT ⇇

If you are new here, I am Pat Mavromatis, Immersive Mix Engineer/Producer at the Living Room Studios: a Dolby-accredited and Auro-3D certified facility providing Dolby Atmos Mixing and Mastering, and Immersive Audio Music Production services to major and indie record labels and recording artists, worldwide.

⭐️ Mix Magazine selected us as one of the Top 20 Studios in the World for 2025! ⭐️

🔊 Check out our featured immersive releases. Roberta Flack “Killing Me Softly” and “Feel Like Makin’ Love” on Dolby Atmos-enabled services 🎧

Work with me:
→ Book a FREE Discovery Call: https://atthelivingroomstudios.com/di...

please watch legal disclaimer in the video and/or read in the Optimizer Page