How to Build and Strengthen Your Treasury Brand’s Visibility for Lasting Impact Outside the Room

What does it really take to be remembered in the room - and more importantly - when you're no longer in it?


In this energizing and insightful live session from AFP 2025, a panel of seasoned treasury leaders share exactly how they built influential personal brands, elevated their visibility, and opened doors to career-defining opportunities by being intentional about how they show up.


Your technical skills may get you in the room - but it’s your personal brand that keeps you top of mind after you leave. This episode is a masterclass in owning your brand, told through the real-life experiences of three powerhouse treasury professionals. Together with host Mike Richards (  / mrtreasury  ) , they unpack how authenticity, visibility, and proactive relationship-building can turn quiet professionals into influential leaders.


Featured Guests:

• Meredith Vance (  / meredithvance  ) , Senior Vice President, Global Treasurer at NTT DATA, Inc (  / ntt-data-americas  )
• Sandra Ramos-Alves (  / sandra-ramos-alves-cpa-4810081  ) , Senior Vice President and Treasurer at Bristol Myers Squibb (  / bristol-myers-squibb  )
• Summa Simmons (  / sumgems  ) , Associate Vice President, Treasury at Victoria’s Secret & Co. (  / victoria's-secret  )


This isn’t about self-promotion - it’s about alignment, integrity, and strategic networking that actually moves your career forward.


Whether you're just starting out or already leading a global team, the lessons in this episode will show you how to actively manage your professional reputation and make it work for you.


What We Cover in This Episode:

• Defining your personal brand and validating it with real feedback
• How visibility impacts your career trajectory - at every level
• Building credibility through consistent, intentional action
• Tips for early-career treasury professionals to stand out
• How to approach networking as a strategic, long-term investment
• Navigating imposter syndrome and building brand through courage
• Why every interaction - lunch table, hallway chat, or meeting - is part of your brand 
• Leveraging internal networks and building strategic external partnerships


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