Author Workshop #4: Promoting Your Work After Publication: Research Impact & Visibility

Kane Kang of Cambridge University Press and Dr. Jacob Wickham, representing Editage, share actionable strategies on how authors can effectively promote their research after publication to maximize visibility and impact.

This presentation is particularly designed for early career researchers and recently published authors who are seeking to expand the reach of their work.

Explore our Author Services here:
https://www.cambridge.org/universityp...

Presentation Overview:
1. Introduction
• Why post-publication promotion is essential in today’s research environment..
• The role authors play in amplifying their work
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2. Key Metrics of Visibility
• How to measure impact: citations, downloads, and Altmetrics.
• Improving discoverability across academic platforms and databases.

3. Promotion Tools & Platforms
• Best practices for social media: LinkedIn, X (Twitter), and ResearchGate.
• Leveraging ORCID, Google Scholar, and institutional repositories.
• Designing engaging content: graphical abstracts, plain language summaries, and video explainers.

4. Outreach Beyond Academia
• Writing for general audiences and policymakers.
• Collaborating with blogs, podcasts, and media outlets.
• Participating in webinars, conferences, and academic networks.

5. Support & Resources from Cambridge
• Promotional resources, templates, and toolkits from Author Services
• Guidance on press releases, SEO, and author branding.
• Strategies for maintaining long-term visibility and engagement.

6. Key Takeaways
• Building a focused outreach plan for your publications.
• Strategies to boost research reach and reader engagement.
• Partnering with professional services to maximize lasting impact.