Inside the CMO playbook: what drives real growth in 2025
Автор: Festival of Entrepreneurs
Загружено: 2025-12-09
Просмотров: 1
This session breaks down what modern marketing leaders must focus on to drive real, measurable growth in 2025. Gemma Adair and Julia Payne outline how founders can align marketing strategy with business goals, build stronger customer understanding, and create consistent, repeatable systems. They explain why ideal client profiles, buyer personas, and competitive positioning remain essential foundations, and how AI tools like ChatGPT and CoPilot can streamline workflows and enhance creativity. The panel highlights the rise of short-form video for attention, the long-term value of repurposing content, and the importance of consistent execution across all channels.
What You Will Learn:
• How to align marketing strategy with business goals
• Why ICPs, buyer personas, and competitive advantages matter
• How to use AI tools to increase speed and efficiency
• The role of consistency and frequency in driving brand visibility
• Why short-form video is becoming essential in 2025
• How to repurpose long-form content into multiple formats
• Practical steps to build a marketing engine that actually scales
Speakers:
• Gemma Adair, Founder, Riada Consultancy
• Julia Payne, Founder, Fractional CMO Services
Hosted by:
• Melissa Curran, Performance Director, Modern Mind Group
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