10 Golden Rules for Getting Referrals Without Even Asking [Roadmap to Referrals Podcast Ep.

Have you heard the summer series on the Roadmap to Referrals podcast is a podcast takeover? We’re starting our first episode of the series with Jay Berkowitz, host of The Ten Golden Rules of Internet Marketing for Law Firms.

0:00 Episode Snapshot
0:14 Roadmap to Referrals Podcast Welcome
0:49 This Week’s Podcast Takeover Set Up
1:26 Say Hello to Podcast Takeover Host: Jay Berkowitz
2:01 Welcome to the Ten Golden Rules of Internet Marketing for Law Firms Podcast
3:06 Introduction of Stacey Brown Randall
5:43 First Golden Rule: Define What a Referral Is
11:03 Second Golden Rule: Know Where Referrals Fit in Business Development
14:06 Third Golden Rule: Make Referral Tracking Sexy
17:30 Fourth Golden Rule: Know the Referral Players
19:53 Four Types of Referral Sources
23:40 Fifth Golden Rule: The Happiness Trifecta
25:09 Sixth Golden Rule: The Psychology of Trust
27:28 Seventh Golden Rule: Behavioral Economics
35:49 Eighth Golden Rule: The Referral Ecosystem
37:42 Ninth Golden Rule: Identify Existing Referral Sources
40:16 Tenth Golden Rule: The Touch Point Plan
44:21 Recap of 10 Golden Rules for Generating Referrals Without Asking
46:12 Who Stacey Works With
46:46 Stacey’s Second Book Coming Out October 2025
47:28 How to Connect with Stacey
48:21 Jay Berkowitz Wraps Up Podcast Takeover
48:54 Resources Mentioned in Episode

LINKS MENTIONED IN EPISODE:
Check out and subscribe to The Ten Golden Rules of Internet Marketing for Law Firms:
https://www.tengoldenrules.com

Connect with Jay Berkowitz:
LinkedIn:   / jayberkowitz  
Facebook:   / jay.berkowitz  
X: https://x.com/JayBerkowitz
Instagram:   / jayberkowitz  

To download the transcript of this episode, head over to the show notes page at https://staceybrownrandall.com/366

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Stacey Brown Randall is the creator of the Referrals Without Asking™ methodology, author of Generating Business Referrals Without Asking, and host of the Roadmap to Referrals podcast.

Learn more about Stacey Brown Randall and her #referral methodology:
https://www.staceybrownrandall.com

Interested in implementing a multi-layered referral strategy in your business? https://www.staceybrownrandall.com/re...

Catch every episode of the Roadmap to Referrals podcast:
https://www.staceybrownrandall.com/po...

Please subscribe to this channel at    / @referralswithoutasking   and hit the bell to never miss a new video!

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