How Permissionless Thinking Changes Everything

Patrick Moreau is an Emmy-winning filmmaker and the founder of Muse Storytelling. He’s known for his work with Canon, the NFL, and Four Seasons, and for pioneering the idea of “permissionless thinking” — a mindset that helped him build a filmmaking career from the ground up. In this episode, Patrick shares how he turned a wedding film shot on a Best Buy camera into an Emmy-winning career, why creatives should stop charging day rates, and how to sell vision, trust, and value in the age of AI.

00:00 Quick Setup & Intro
01:20 The Power of Vision and AI in Storytelling
06:05 How to Sell Big Ideas with Proof, Not Decks
09:55 Overcoming Resistance to AI in Filmmaking
11:20 Why Creators Need Something Real to Say
14:30 Doubling Down on Being Human
18:20 Building Trust and Outcome Independence
21:10 Why You Should Never Charge Day Rates
25:10 The Victor vs. Victim Mindset
29:20 Patrick’s Story: From Best Buy Camera to Emmy Awards
34:40 How Canon and the NFL Discovered Him
40:00 Permissionless Thinking and the $2M Leap
46:00 Value-Based Pricing and Selling Outcomes
49:30 How to Get Clients to Pay More by Seeing Their Goals
52:10 Building a Filmmaking Career from Nothing
55:10 The 30-Day, $100K Filmmaking Challenge
59:45 Creating Offers that Convert
01:06:00 Why We Sell Experiences, Not Videos
01:09:40 The Future of Filmmaking and Human Creativity

Follow Patrick Moreau:
  / pamoreau  
https://www.musestorytelling.com/


Follow Sean Collins:
  / sean-r-collins  
  / seancollinscreative  
  / jukebooth  
htttps://www.jukebooth.com

Listen to Crafted Process on Spotify/Apple: https://link.chtbl.com/craftedprocess
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