Show Me, Don't Tell Me: Data-Driven Design

This isn't just your basic graphic design theory 101 course! Proposal Industry Experts Roxanne Marquez and Sean Stewart are here to give you the buying psychology behind design.

In this video, we explore how buying psychology influences the graphics we choose for sales documents. We discuss how using high-quality, professionally-designed graphics can increase the perceived value of the product or service being sold and make the document more effective in persuading the reader to take a desired action. We also look at how using images and graphics that are relevant to the product or service being sold can help to increase the viewer's engagement and understanding of the information. Additionally, we examine how using simple graphics such as charts and graphs to present data and statistics can make the information more easily understandable and increase the credibility of the information being presented. Finally, we discuss how the use of colors, shapes, and other design elements can be used to influence the viewer's emotions and subconsciously influence their behavior. This video will help you understand how to use graphics effectively in your sales documents to persuade your audience.

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