No.12 ~ Creativity in Advertising | Meaning | Importance | Creative Strategy | Types |

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00:00 Starting
01:25 Meaning of Creativity
05:53 Importance of Creativity
09:50 Meaning of Creative Strategy
11:23 Types of Creative Strategy

A.) Meaning of Creativity

Creativity means to convert new and imaginary ideas into reality. It is the ability to observe the world in new ways, to find hidden patterns. If you have a new idea or imagination in your mind but don’t act on them, then you are imaginative but not creative. If you are a writer, musician, photographer, or designer, you are called creative at some point because of your creativity in your work.

What is Creativity in Advertising

Creative advertising means choosing a new way, a unique idea, of delivering an advertising message. It is more efficient than simple ads. Such advertising is more memorable, resist for a long time in mind, costs less media spending, and builds a strong customer base. Creative advertising messages get more attention from the customer.

B.) Importance of Creativity

1.) Brand Recognition.
2.) Attract Customers.
3.) Customer likeability Increase.
4.) Impact on Budget.
5.) Introducing the New Product.

C.) Meaning of Creative Strategy

Creative strategy is a strategy or blueprint that is created by a team that is consists of copywriters, an art director, an advertising layout artist, a graphic designer, and a creative director. These professionals get together to create a strategy that is going to help the advertising campaign to meets its target goals or objective.

D.) Types of Creative Strategy

1.) Changing attitude strategies
2.) Appeal Strategy
3.) Positive and Negative Strategies
4.) Comparative Strategy