No.11 ~ Advertising Media Planning | Meaning | Importance | Process | Problems |

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00:00 Starting
01:18 What is Advertising Media Planning
03:26 Importance of Advertising Media Planning
08:23 Process of Advertising Media Planning
14:43 Problems of Advertising Media Planning

A.) What is Advertising Media Planning

Media planning includes a series of decisions and strategies to choose the right advertising channel for delivering the advertising message to existing and prospective consumers. It helps to get the best way for communicating the advertiser message to the market. In another way, the aim is to find the best combination of media that allows the advertiser to communicate the message most effectively to potential customers at the lowest cost.

B.) Importance of Advertising Media Planning

1.) Optimum Utilization of Resources
2.) Helps in Allocating Advertising Budget
3.) Ensures Appropriate Timing of Advertising
4.) Helps in Controlling
5.) Selection of Appropriate Media

C.) Process of Advertising Media Planning

1.) Environmental Analysis
2.) Media Objective
3.) Developing and Implementing Media Strategies
4.) Implementation Media Plan
5.) Evaluation and Follow-up

D.) Problems of Advertising Media Planning

1.) Insufficient Information
2.) Time Pressure
3.) Difficulty in Audience Measurement
4.) Difficulty in Cost Comparison
5.) Inadequate Expertise