Media Planning | Media Mix | Media Scheduling | Media Development Plan | Advertising
Автор: College Tutor
Загружено: 2019-08-17
Просмотров: 83515
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Video Includes:
*Introduction to Media Planning
*Steps to Develop Media Plan
*Media Mix
*Media Scheduling
*Media Selection
Media planning is the process of identifying and selecting media outlets – mainly newspapers, magazines, websites, TV and radio stations, and outdoor placement – in which to place paid advertisements. The person responsible for evaluating the many media options and strategizing campaigns to support a particular product, service, or brand is called a media planner. Media planners typically are employed by advertising agencies.
A media planner’s job is to develop a coordinated plan for a particular client’s advertising budget. They decide where, when, and how often to feature a specific ad. The more the planner can optimize – meaning stretch – a client’s budget to reach the largest number of people, the better his or her odds of seeing results. The whole purpose of advertising is to make potential customers aware of a company’s products or services and to persuade them to buy them.
Media planning is one of the four key divisions of most advertising agencies, which also include:
Brand planning
Account management
Creative
Some agencies specialize only in media planning.
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