Custom GPTs vs. Projects: The New AI Workflow You Need

Most small business owners think they need to build complex "Custom GPTs" to get value from AI. But according to Brand Strategist Phil Pallen, for 95% of us, there is a much better way.

In this episode, Phil and I break down why ChatGPT "Projects" (and similar features in Claude) are actually the superior workflow for entrepreneurs. We also discuss why the "perfect prompt" is a myth, how to audit your time to find "low-joy" tasks, and the specific tools Phil uses to automate his inbox. If you want to integrate AI without needing an enterprise budget, this episode is your blueprint.

In this video, you’ll learn:

📂 Projects vs. GPTs: Why Phil prefers "Projects" for client management.
🚫 The Myth: Why you don't need to be a "Prompt Engineer."
⏳ The Audit: How to identify exactly what to automate.
📧 Inbox Zero: How to use AI to handle pitch emails effortlessly.

CHAPTERS:

00:00 - Intro
02:15 - Phil’s journey: From media student to Brand Strategist
05:30 - How a YouTube video led to a book deal
14:15 - The "Small Wins" Strategy: Auditing your time
19:15 - Email Automation Hacks (SaneBox & AI drafting)
23:50 - Why the "Perfect Prompt" is a Myth
26:00 - The "Projects" Workflow: Organizing AI contexts
32:00 - Why Custom GPTs are a waste of time for 95% of people
35:45 - Pitfalls to avoid (Don't let AI stress you out)

RESOURCES:

🔹 Phil’s Book: AI for Small Business: https://amzn.to/3M0Jalv
🔹 Phil's Website: https://philpallen.co

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