STOP Posting Every Day! The 4-Post Social Media Strategy (More Leads, Less Work)

Think you need to post daily to grow your business? Think again. Social media strategist Katie Brinkley reveals her proven "4-Post Strategy" that helps you generate more qualified leads while cutting your content creation time by 80%.

Most entrepreneurs are drowning in content creation, chasing viral audio, and burning out—all for very little ROI. It’s time to stop feeding the algorithm and start feeding your business.

In this interview, I sit down with Katie Brinkley to break down exactly how to reverse-engineer your social media success. We discuss why "community" beats "virality" every time and walk through a specific weekly posting cadence designed to move followers from "just looking" to "ready to buy."

In this video, you’ll learn:

🚀 Why posting less can actually increase your engagement and authority.
📝 The 4-Step Framework: Awareness, Elaboration, Community, and Action.
📉 How to go from spending 3 hours a week on social media to just 40 minutes.
🎥 How to overcome camera shyness for short-form video.

If you are tired of the social media hamster wheel, this strategy is your exit ticket.

CHAPTERS:

00:56 From Sports Reporter to Social Strategist: Katie shares her journey from covering the Colorado Rockies to launching her own agency during the MySpace era.

07:45 Virality vs. Community: Why going viral is like winning the lottery, but building a community is a predictable business strategy.

09:40 The "What’s In It For Them?" Shift: How to stop making your social media a "look at me" billboard and start solving customer problems using the StoryBrand framework.

12:20 The 4-Post Strategy Explained: Katie introduces the concept of reverse-engineering your social media goals.

13:20 Post 1: Awareness: Creating content that makes people "problem aware" (not just brand aware).

15:50 Post 2: Elaboration: How to offer a specific solution to the problem you just raised.

16:50 Post 3: Community: The "Secret Sauce" post that builds trust by showing the human side of your business.

17:58 Post 4: Action: How to ask for the sale or lead without being pushy.

19:30 How to Schedule It: Implementing this weekly cadence without losing your mind.

22:45 Short-Form Video Tips: Practical advice for business owners who are terrified of being on camera (and why B-Roll is your best friend).

RESOURCES MENTIONED:

Katie's Book "The Social Shift": https://amzn.to/48qPM3S
Katie's Website: https://katiebrinkley.com
Next Step Social (Katie's Agency): https://yournextstep.agency/
StoryBrand by Donald Miller: https://amzn.to/48qPM3S

👤 ABOUT KATIE BRINKLEY:

Katie Brinkley is the founder of Next Step Social, author of "The Social Shift," and former sports reporter for the Denver Broncos, Rockies, and Nuggets. She helps entrepreneurs create social media strategies that generate real leads and sales.

🎯 WHO THIS IS FOR:

Entrepreneurs spending too much time on social media
Small business owners not seeing ROI from social platforms
Corporate marketers looking for proven strategies
= Anyone tired of posting into the void

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