Webinar | How to Integrate Competitive Strategy into Your Sales Training Approach | 27th July 2023

Speaker -
Carol Cohen, Vice President of Sales Enablement and Learning Strategy, Author of REAL Selling
J Bentley Radcliff, Consultant, Competitive Sales Strategy, International Business Agent, Author of Checkmate: Mastering Competitive Sales Strategy

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Do you know that 61% of organizations employ some type of sales enablement program, and only 34.4% feel it meets their expectations? While a good sales training program is critical to your sales team’s success, the best training program in the world won’t get your team very far without a clear competitive strategy.

Unlike creating competitive advantage, a strong competitive strategy proactively builds disadvantage for the competition, takes business away from competitors, and controls the outcome of a competitive sales engagement.

Join us for an interactive webinar to learn new ways of approaching competitive differentiation that put your company in the driver’s seat in competitive deals – and how to incorporate competitive strategy into your sales training methodology.  

In this hour-long session, we will explore the following:

1. Key differences in competitive intelligence vs. competitive strategy.
2. How to leverage competitive strategy in your sales training.
3. How you can leverage AI to improve competitive performance.
4. Steps to improve the competitive proactivity of your sellers and win more deals.