Greg Shewmaker, r.Potential & Denis Machuel, The Adecco Group | Dreamforce 2025

In this Dreamforce segment, theCUBE’s Dave Vellante and George Gilbert sit down with Greg Shewmaker, chief executive officer of r.Potential, and Denis Machuel, chief executive officer of The Adecco Group, to explore what it really takes to bring digital workers into the enterprise. The discussion traces r.Potential’s origin as a spin-out (backed by Salesforce Ventures and Adecco) and unpacks the company’s thesis: start with humans, not the tech. The guests detail why “digital workers” must earn trust over time with persistent identity, memory and auditability; how observability spans both technical traces and business outcomes; and why Adecco is “customer zero” as they co-develop standards for human–machine collaboration. You’ll hear how the first product – the “Chief Potential Officer” – supports CEOs as a confidential, context-rich digital colleague, why human-in-the-loop remains essential and how r.Potential is channeling early resources into engineering before broad go-to-market.

This conversation also connects to Dreamforce’s broader arc on the agentic enterprise: Agentforce-powered automation, Slack as the primary surface, Data Cloud-driven context and MuleSoft integration. Listen for how persistent, identity-bound memory differs from session memory, how role-based security and provenance enable auditability and how skills-based work and dynamic “units of potential” could reshape org design. The interview probes what’s production-ready today, where trust and governance gate autonomy and how enterprise-grade architecture (with zero-copy-style context and telemetry) underpins real-world deployment at scale.

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00:00 - Origins and Vision: The Birth of r.Potential
03:20 - Vision for Human and Machine Collaboration
05:51 - Ingredients for Scalable Digital Workers
09:33 - The Role of Identity and Trust in AI
14:00 - r.Potential's Chief Potential Officer
17:31 - Future Organizational Structures with AI
19:39 - Innovating for Tomorrow: Transforming Work, Investment, and Growth

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