How to Run an A/B Test the Right Way

Most brands think they’re A/B testing correctly — but few actually are. In this video, we’ll walk through how to run an A/B test the right way so you can make confident, data-backed decisions that actually drive results.

You’ll learn how A/B testing works, what to avoid, and how top brands use controlled experiments to unlock massive conversion gains.

⏱️ Chapters

00:00 – Introduction
00:27 – What is A/B Testing?
01:17 – How A/B Testing Works
02:13 – Hidden Benefits of A/B Testing
03:40 – What A/B Testing Can’t Solve
04:28 – Why Limitations Matter
05:41 – Best Practices for Reliable Tests
07:07 – Case Study: Clear Within
08:17 – Case Study: Sunny 16
09:42 – Final Thoughts

💡 What You’ll Learn

🧪 What A/B testing is and how it actually works
📊 How to collect clean, actionable data that drives better decisions
🚫 The limitations of A/B testing and how to avoid unreliable results
🎯 Best practices for running clean experiments that reveal true insights
💥 Real case studies showing how small design changes led to huge conversion lifts

🧱 Run A/B tests directly inside Shopify with Shogun A/B Testing → https://apps.shopify.com/shogun-ab-te...

A/B testing isn’t about guessing — it’s about learning.

With the right setup and the right tool, every experiment becomes a growth opportunity.

👉 Like this video? Drop a comment below and tell us what test you’re planning to run next!