How AI Agents Are Creating Hyper-Personalized Experiences for Customers | Salesforce CIO Corner

From hyper-personalized shopping experiences to autonomous customer service agents, AI is transforming the retail world at breakneck speed. Salesforce CIO Juan Perez and Saks Global CTO Mike Hite discuss what implementation lessons IT leaders from all industries can learn from this AI evolution and why a foundation of reliable, accurate, and organized data is vital for generating successful outcomes for customers.

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Chapters:
0:00 - Intro
0:48 - How are Retailers Using Gen AI?
2:05 - AI Personalization
3:22 - Improving your AI through Good Data
6:04 - How is Saks Using AI Agents?
8:34 - Gen AI's Benefits for Customers
9:20 - Outro & Links

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