#WeAreDOOHers

#WeAreDOOHers
Meet Uwe Broeske, Account Director DOOH at Adsquare. Uwe joined Adsquare in 2021 and has a strong background in market research across sectors such as digital, media, automotive, and consumer goods.
Adsquare specializes in providing cutting-edge location intelligence for marketers. By delivering precise, consented data, Adsquare empowers brands to optimize omnichannel campaigns and stay ahead in the fast-evolving world of consumer behavior.

00:10 - Can you introduce yourself?
00:44 - How is location intelligence a key asset for programmatic DOOH campaigns?
02:20 - Do you have any best practices for successfully using audience data in Digital out-of-home?
05:08 - If you had to convince stakeholders to invest in location intelligence for their pDOOH campaign, what would be your strongest arguments?
06:18 - Can you share one of your data challenges for the next 6 months?
07:44 - What do you expect from Dmexco?
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About WeAreDOOHers
WeAreDOOHers is a vibrant and passionate community dedicated to uniting experts, enthusiasts, and innovators from both the DOOH and programmatic world. Its primary mission is to evangelize the fusion of these technologies, recognizing the immense potential it holds for the future of advertising. By bringing together professionals who are passionate about both DOOH and programmatic advertising, WeAreDOOHers aims to foster collaboration, knowledge exchange, and the exploration of groundbreaking ideas within this niche.

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About Displayce
DISPLAYCE is a leading ad-tech platform that bridges the gap between media owners and brands so that they can easily create, maintain and scale programmatic out-of-home campaigns.
Thanks to its programmatic platform, agencies and brands have one-click access to the largest digital billboard inventory worldwide, enabling them to promote their campaigns in premium formats, in targeted environments and to a massive audience.
This proprietary AI-based technology offers automated per-panel buying, differentiated targeting capabilities, optimized campaign impact and broadcast quality measurement.
Founded in 2014 and headquartered in Bordeaux, DISPLAYCE is revolutionizing out-of-home advertising.
DISPLAYCE has 50 experts, with offices in France, Spain, United Kingdom, Belgium, Italy and Brasil.
Since July 2022, JCDecaux has taken a majority stake in the structure and this alliance will give Displayce the means to accelerate its development.
Learn more at: https://www.displayce.com/en/