How to Make Facebook Ads Creative That Converts in 2025 (feat. Mirella Crespi)

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Timestamps:

00:00 Intro
01:55 - What's the difference between a good creative strategist and a bad one?
05:13 - The two biggest issues creative strategists face
25:55 - Creative sources for brands in 2025
29:48 - Where Can I Look To Get New Creative in for My Brand?
33:44 - Creative quality vs creative volume
43:22 - Our top performing ads in 2024
51:35 - Motion
53:32 - Iterations
01:04:17 - Statics
01:12:22 - Training a performance creative team
01:21:01 - AI for creative strategists: overrated or underrated?
01:29:10 - Mirella's AI use cases
01:37:04 - 2025 Predictions for ad creative
01:42:58 - Outro