10 Meta Ads Creative Formats That Convert Like Crazy in 2025

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Every year, I analyze the Meta Ads creative formats that are actually converting—and 2025 is no different. In this video, I’m breaking down the 10 best ad creative formats to test this year. These formats aren’t just theories—they’re backed by data, including one format that generated over $2M in ad spend in 2024!

Whether you’re a media buyer, creative strategist, or a DTC brand owner, this is your go-to guide for creating high-converting Meta Ads.

Chapters:
00:00:00 - 00:01:11 Ad formats are important, but MESSAGING is king in advertising
00:01:12 - 00:02:44: Ad Format #1 (my top performing ad for year!)
00:02:45 - 00:03:52 Ad Format #2: Founders ads are OUT… right??
00:03:52 - 00:04:33 How you can use Storyblocks to hack setting!
00:04:34 - 00:05:22 Ad Format #3: a very specific type of ad for you to try…
00:05:23 - 00:07:13 Ad Format #4: How I am thinking about UGC in 2025…
00:07:14 - 00:09:45 Ad Format #5: My POV on AI ads…
00:09:46 - 00:10:44 Ad Format #6: The easiest ad in the world (also for sale periods)00:10:45 - 00:11:52 Ad Format #7: You’re probably doing this ad format wrong…
00:11:53 - 00:12:37 Ad Format #8: More of a messaging tactic, BUT VERY EFFECTIVE
00:12:38 - 00:15:10: Ad Format #9: The Different Forms of Ugly Ads
00:15:11 - 00:16:57: Ad Formats #10: Us vs Them, Features Callout, etc andddd CREATIVE VOLUME
00:16:58 - 00:18:37 A BONUS FORMAT

Keywords:
Meta Ads creative formats, Best ad creative formats 2025, Facebook Ads that convert, DTC ad creative ideas, High-converting Meta Ads, Messaging strategies for Meta Ads, How to test Meta Ads