Comms In Question:The stories that shaped 2025 and what they mean for your PR in 2026

2025 has been a year that’s felt like 10. From elbows up to trade tensions, housing affordability to encampments, ceasefires to budget delays, the Coldplay couple and Taylor Swift engagement — 2025 has been a masterclass in how quickly a story can break, evolve and stick – depending on who was telling it and where. The world looks very different if you get your news from traditional media versus a podcast, after all.

That’s why we’re bringing together a mix of pros to help us unpack the stories that shaped the year and explore what we can learn about capturing and keeping public attention.

What stories made people care? What made them tune out? What framed the national conversation? And how can communicators turn those insights into stronger strategies in a media and digital landscape?

Curious Public’s media relations strategist, Anne Marie Aikins, hosts this spirited wrap-up, offering fresh takes and practical tips for anyone shaping public perception through traditional and nontraditional media channels in the year ahead.
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Thank you to our Host and Panelists:

Anne Marie Aikins
Executive Consultant, Public Relations, Crisis Management and Media
Curious Public

David Herle
Partner, Rubicon Strategy Inc. / Host, The Herle Burly Podcast

Theresa Lubowitz
Founder, Lightbulb Narrative / Host, The Progress Canada Podcast

Oliver Moore
Editorial Board, The Globe and Mail

Lloyd Rang
President and Narrative Lead, Curious Public

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Website: curiouspublic.com
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