Don Norman: Why are Designers so Special?

Discover what is so special about designers in this enlightening video with Don Norman. By exploring the role of designers in problem solving, Don Norman explains how designers have unique power in addressing major global issues. Drawing from the United Nations Sustainable Development Goals, he highlights how design to save the world is not only possible but essential.

Don Norman critiques the approach of relying solely on experts, as discussed in the book "The Tyranny of Experts," and emphasizes the need for designers who focus on the people and cultures directly affected by these problems. This video discusses the challenges of implementing solutions to the UN Sustainable Development Goals and how designers can overcome these challenges through a focus on community-driven design. Learn about what's so special about designers and how they can address the complex, interconnected problems outlined by the United Nations. Norman discusses the importance of a systems approach and the necessity of working within the specific cultural and environmental contexts of different communities. He explains how designers can synthesize knowledge from various disciplines to create effective solutions that truly meet the needs of the people.

Join Don Norman and the Interaction Design Foundation (IxDF) in understanding the power of design for the 21st century. This video is a valuable resource for those interested in the UN Sustainable Development Goals and the role of designers in solving some of the world's most pressing issues. Discover how 21st century design principles can make a real difference in achieving sustainable development.

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Key Moments:
00:00 The Scale of Global Problems
00:43 The Persistent Failure of Large-Scale Solutions
01:41 The Tyranny of Experts
02:31 Abstract Solutions and Local Realities
05:08 Learning from Failure
05:49 The Role of Designers in Problem Solving
06:40 Community-Driven Design