Don Norman: Human-Centered Design or Humanity-Centered Design?

Explore human-centered design principles with Don Norman in this insightful video on 21st-century design. Learn how human-centered design focuses on people, solves the right problems, and recognizes the interconnected nature of systems. Don Norman explains that design is not just about creating beautiful objects but about addressing major global issues with a unique approach called design thinking.

Don Norman emphasizes that designing for humanity requires a deep understanding of the underlying causes of problems and a willingness to experiment and iterate solutions. He highlights the importance of involving the people affected by these issues in the design process, fostering community-driven design. This approach, he argues, is essential for solving global problems and achieving sustainable design. Join Don Norman as he delves into the principles of humanity-centered design, discussing how to solve global problems with a multidisciplinary team and a focus on the needs and insights of local communities. This video offers valuable insights into don norman human centered design and how design thinking can contribute to a better world.

Presented by the Interaction Design Foundation (IxDF), this video is a must-watch for anyone interested in 21st-century design, sustainable design, and how to solve global problems through human-centered and humanity-centered design principles. Learn from Don Norman's extensive experience and discover how to apply these concepts to create impactful, people-focused solutions.

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Key Moments:
00:00 The Concept of 21st-Century Design
00:50 Human-Centered Design
01:20 Solving the Right Problem
02:00 Addressing Fundamental Issues
02:58 The Role of Systems Thinking
03:25 The Importance of Iterative Solutions
04:11 The Challenge of Time-Consuming Solutions
05:16 Community-Driven Design
06:37 Designing for Humanity