Facebook Ads Incremental Attribution

Meta Ads recently released a new attribution model that could help alleviate some discrepancies across your platforms. Incremental Attribution is designed to count conversions only when Meta's AI believes your ads had a hand in converting the user. In this video, we'll walk you through the specifics of how this works, show you how to set it up, and talk about if this new model is right for you.

0:44 - Understanding Incremental Attribution’s Goal
1:27 - Using Incremental Conversions In Your Ad Campaigns
1:41 - Campaign Objectives Compatible with Incremental Attribution
2:08 - Conversion Location Settings Required for Incremental Attribution
2:35 - Where Attribution Settings Live & Overview of Standard Attribution
3:31 - Performance Goals Required for Incremental Attribution
4:17 - How to Review Performance for Different Attribution Models
6:21 - Things to Consider Before Changing to Incremental Attribution

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