The Wild West of SEO Is Dead. AI Killed It | Jon & Marc Podcast | Episode 5

AI is rewriting the rules of SEO — and law firms need to pay attention.
In this episode of the Jon & Marc Podcast, we break down Eli Schwartz’s article “AI Search Is the Medicine SEO Needs” and explore how AI is transforming search, content quality, and law firm marketing.

For years, SEO was the Wild West: keyword stuffing, shady backlinks, and content farms.

Now AI is the new sheriff. From Google’s latest updates to the crackdown on AI content spam, we unpack what this shift means for rankings, organic traffic, and the future of digital marketing for law firms.

What you’ll learn:
Why AI is killing low-quality SEO tactics
How law firms can win with content that actually converts
The end of keyword hacks and the rise of quality-first SEO
Real strategies to future-proof your firm’s digital presence

If you’re a law firm looking to stay ahead of competitors in the AI era, this conversation is for you.

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#seo #artificialintelligence #lawfirmmarketing #googleupdate #contentmarketing #aisearch #legalmarketing #lawfirmgrowth #jonandmarc

▬▬▬▬▬▬▬▬▬▬ Contents of this video ▬▬▬▬▬▬▬▬▬▬

0:00 - Intro
0:23 - The Wild West of SEO
5:03 - AI's Impact on Content Quality
10:05 - User Intent and Quality Signals
14:53 - The Evolution of Brand Visibility
20:12 - The Future of SEO and Real-World Signals
37:30 - Outro