Rethinking Sales Enablement in the AI Era with Mike Thibodeau
Автор: ChatB2B
Загружено: 2025-11-20
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What does AI actually change about sales enablement? Mike Thibodeau, Director of Enterprise New Business at Google Cloud, shares how AI is reshaping the future of enablement, helping go-to-market teams cut through content overload and guide buyers through complex decisions. Drawing on his experience at Microsoft and now Google Cloud, Mike breaks down what is working today, where AI is already making an impact, and where enablement strategies are headed next.
Links to content mentioned:
JOLT effect by Matt Dixon: JOLT Effect Home Page
MIT Paper: 95% of corporate AI pilots failing: MIT: Why 95% of Enterprise AI Investments Fail to Deliver | AI Magazine
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